Job Responsibilities:
1. Conduct market research on overseas 3C accessories market, research about user needs, collect and analyze information on competitors and competing products, and make market information reports;
2. Subdivide the product market and clarify product positioning;
3. Implement the market segment business plan into the business plan of the specific product;
4. According to the company's strategy and preliminary research conclusions, plan the product line and urge the realization of the product;
5. Coordinate the trial marketing of new products, be responsible for new product releases, refine selling points, formulate new product listing plans and organize go to market promotion;
6. Monitor product sales and profitability, and put forward own opinions on marketing strategies;
7. Put forward product optimization and improvement suggestions, and monitor the implementation;
8. Put forward plans and suggestions for product withdrawal.
Job Requirements:
1. Bachelor degree or above, more than 5 years of work experience in the field of smartphone accessories, first-line integrated accessories manufacturers (Anker, Green Alliance, Momax, Hoco, Havit, Baseus, etc.) product planning experience is preferred;
2. Have a strong market awareness, with excellent market research, demand analysis, competition analysis and other capabilities;
3. Have a certain technical foundation, be familiar with the development trend of 3C accessories technology, and be proficient in the relevant methodologies of product planning;
4. Results-oriented, with excellent inter-departmental communication skills, teamwork skills, project management skills and excellent learning skills.
5. Have basic English written and oral communication skills, able to go short-term overseas travel.
Contact Information:0755-83401338
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